Startup company and
Business Development Plan ( B.D.P.)
Gone are the days when our
working forces were dependent upon either government services
or public sector units or any big businesss establishment for their
livelihood . The post-neo-economic development following
globalization and free market economy, the Government of India like
its counterparts modrn nation states embarked upon the policy of
searching for new entrepreures as the agent of socio-economic
transformation. In order to boost- up Indian economy and make it
more and more competetive, various new initatine like Make -in
India,Start up business ,ease of doing business etc.were launched
focussing Indian skilled youths through skilled development programme
as an active social agent of economic developmental forces. Today
any ambitious pro -changers entreprenures with the financial support
of the Govrnment and public equity share by moblising locally
available natural resources and also by optimallly mobilizing the
human resources may start their own enterprises without any
government bottlenecks.
An entrprenures are those
who have the capicity to take risks .He must have the courage and
will power to invest his money in anew flourishing projects. In order
to be successful a new startup must follow certain Business
Development Plans (BDP) and managrial norms,.
First
and formost any start -upin order to sustain in a highly competetive
market scenario must be based on ethical norms along with
socio-economic viability or expediecy of the project. The very
genesis of the project must be based upon fulfilling social
ethics,honesty and resposibility.
Second,Prior
research of the market ought to be done objectively.Is the market
vast enough for your product/?what share of the market your product
has the capacity to capture?
Set
your vision first.If you are are opting food processing as your start
up career ,make sure that the product will never copromise on the
health ground of the customer becaues the the healthy customers for
the nation are more important than your profit.
Third,
Describe the team`s expertise . Team members and startup management
must be effective,highly enthusiasic, energetic and optimistic in
achieving and fulfilling company`s as well as customers goal.
Fourth,
let the customers know your products clearly. How does it sove their
problems?What are the specil featues of your product?
Fifth,
know your competitors first. How is your product quantitavely and
qualititavely different from your competitor`s products? A
Competition must be healthy one.Always modify the brand and quality
of your products keeping in view the on-going changing demand of
the customers or buyers.
Sixth,
make a survey of your product on an utilitarian ground. Quantify the
customers satisfaction and qualititative impact of your product on
the social system as a whole. For that, determine your business model
first.
Seven,
Are you making daily review of your product?At what stage is your
product right now?is it lagging behind your expectation? If yes, find
out its solution through open and democratic discussion at
management committee monthly meeting.
Eight,
set your market entry strategy.Is the strategy traditional and modern
one?The strategy at a remotest tribal market places (Haats )
automatically differs from a modern metropllitan city owing to the
changing behavioural patterns. Try to make a synthsis between the two
according to the time and circumstances.
Ninth,
What is your budgeray allocation for different Activity Planning of
your newly startup projects?are you fulfilling your targets within
the fixed stipulated time within the allocated funds? Fund generation
through internal and external sources should be your first priority
to start business.
Tenth,
is your company running properly? Acess your demand-Supply Gap? Is
the company capable of meeting as-well as incresing more and more
demands? This can only be possible through higher productivity by
using sophisticated technology and existing technological
upgradation.You may firmly stand in the free market competetive
envirnment only if your start up company outputs are cost
effective.The financial health of the company depends upon
100%meeting the denad and supply gap. Because ,if you are not capable
to make a proper balance between demand and supply , the customer
might move towards other company.
The
above BDP principle must be followed by all newly starups compnies
fot the sustainable development of the specific regions ,buyers and
for ever sustainance of the company itself.
_Manoj
Kumar Upadhyay
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